Kansas City / Built from real operations

A service operations company disguised as a software company.

EzBizPortal began inside the day-to-day work of a biomedical startup. The team has kept building around the full customer, equipment, service, logistics, and billing path ever since.

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Brandi Freie, Jonathan Gregory, and Kenton Hanifl representing EzBizPortal — **The EzBizPortal team**Built together in Kansas City

The origin

The product grew one operating problem at a time.

The first goal was practical: make a biomedical startup's rental and service work easier to run. Each new capability followed a real handoff the team needed to control.

That history still shapes the product. EzBizPortal follows the entire job, including what the customer sees, what the service team needs, how equipment moves, and what must be complete before revenue moves.

Meet the team

Operators, builders, and testers around one service workflow.

The core team combines firsthand medical-equipment operations with long-term software design and engineering experience.

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CEO

Jonathan Gregory

Jonathan brought the original medical-equipment operating problem into focus and leads the product and company direction.

LinkedIn profile

CTO

Kenton Hanifl

Kenton leads the technical direction as EzBizPortal expands its platform, integrations, and support for complex operations.

QA / Test Analyst / CQO

Brandi Freie

Brandi leads quality and testing discipline across the customer, equipment, service, and release workflows the product supports.

2014-2026

A decade of building, testing, and earning regional backing.

The company story connects operating problems, product milestones, and public programs that helped EzBizPortal move forward.

10-Year Company StoryOperational Genesis

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2026PROJECT FUNDINGAccelerate Grant Recipient
Digital Health KC Accelerate
EzBizPortal is selected for the inaugural Digital Health KC Accelerate project-funding program to advance its medical-device lifecycle platform.
Read the Accelerate funding announcement
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2026KC GRANTLaunchKC 2026 Cohort
LaunchKC grants cohort
EzBizPortal joins the LaunchKC 2026 Grants Competition cohort, pairing grant support with downtown Kansas City programming and mentorship.
Read the LaunchKC cohort announcement
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2025FELLOWSHIPPipeline Fellow 2025
Pipeline Entrepreneurial Fellowship
Jonathan is selected for Pipeline's 2025 fellowship and joins its Midwest network of high-growth founders.
Read the fellowship announcement
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2024INVESTOR COHORTDigital Health Cohort
InvestMidwest presenting company
EzBizPortal is selected as an InvestMidwest 2024 presenting company in the digital-health group.
See the InvestMidwest cohort
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2024GRANTDigital Sandbox Grant
Digital Sandbox KC grant
EzBizPortal receives Digital Sandbox KC support to develop an online records portal for medical facilities and vendors.
Read the Digital Sandbox announcement
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2023AWARD$3,000 Award Winner
Pure Pitch Rally winner
EzBizPortal presents its connected service-operations vision and earns a $3,000 award at Kansas City's Pure Pitch Rally.
Read the Pure Pitch Rally coverage
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2023ECOSYSTEMMicrosoft Partner
Microsoft for Startups
EzBizPortal is accepted into the Microsoft for Startups program.
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2022INVITE BETAPrivate Waitlist
Private beta
The team launches an invite-only beta and waitlist.
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2022COMPLIANCEISO 9001 / ISO 13485
Quality-system support
The platform adds controls intended to help customers prepare records and processes for ISO 9001:2015 and ISO 13485:2016 quality systems.
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2021COMPANY FORMATIONEzBizPortal Inc.
EzBizPortal becomes a company
EzBizPortal is registered as a company and version three is rewritten to be more customizable and support multiple customers.
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2020REPAIR DEPOT
Service and repair operations
The platform adds service repairs and orders to replace the third-party CMMS in the operating flow.
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2019AZURE PLATFORMVersion 2 Launch
Kenton joins and version two launches
The first fully in-house application is published to Azure, replacing the earlier Google Sheets, Forms, and Sites workflow.
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2018ARCHITECTURE
A dedicated platform begins
The growing network of Google Sheets reaches its limit, and the team starts developing its own software.
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2017HOSPITAL WORKFLOWFedEx Auto-RMAs
Customer portal and automated RMAs
Google Forms begin generating FedEx return labels, while Brandi joins and the team delivers its first mobile repair certification workflow used in a hospital.
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2016FEATURES
Orders and inventory
The operating toolkit expands to create and track orders, then adds inventory tracking.
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2015AUTOMATIONInvoicing Engine
EzBizPortal version one
The first automation generates rental invoices with Google Sheets alongside a third-party CMMS.
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2014ORIGIN
Humble beginnings
Jonathan joins a biomedical startup and begins identifying rental, service, shipping, inventory, and customer-work pain points that software can solve.